Mr. Asher Kotz is in charge of International Business Development – India and Israel, at the Fairfax County Economic Development Authority (FCEDA.) Asher is responsible for developing the outreach strategy and supervises the local FCEDA marketing offices activity in India and Israel; Asher works with foreign companies to identify market opportunities, develop go-to-market strategies and help them grow their business in Fairfax County.
Asher's background includes international business development and strategic sales expertise of more than 12 years, executing market entry strategies, strategic alliances and channel management. Asher has experience in diverse high-tech fields such as IT Security, Defense and Homeland Security, Enterprise Software, and BPO/SLA Outsourcing.Before joining the FCEDA, Asher was based in San Francisco, California, and was the Director of US business development for the Israeli company Aladdin Knowledge Systems Ltd., leading the development of global strategic alliances with companies such as Cisco, Oracle, IBM, Unisys, VerizonBusiness, Citrix, and Juniper. Previously, Asher worked with Israeli startups and US based companies in technology and business alliances, partners marketing, and project management.
Asher holds an MBA degree with emphasis in Marketing and Alliances from San Francisco State University. Asher earned BA degree in Political Science from Tel Aviv University, Israel.